Chapter one
It Started With a Personal Challenge
For a number of years, I experienced ongoing gut discomfort and vaginal imbalance — something many women silently struggle with.
I visited her GP multiple times in search of answers, but often left feeling that the underlying issue hadn’t truly been addressed.
Over time, it became a recurring and frustrating experience — it was impacting day-to-day comfort and overall wellbeing.
That was the turning point.
Chapter two
We Looked Deeper
Together, My self and partner began exploring the microbiome and the role beneficial bacteria play in maintaining internal balance.
What started as curiosity quickly became a deeper understanding of microbiome science — and one thing became clear:
Most probiotics weren’t designed with women’s needs in mind.
Chapter three
What We Found Was Missing
Across the category, the same pattern kept appearing — generic formulations, limited transparency, and little focus on the female microbiome.
There was a clear gap between what existed, and what was truly needed.
The result
A More Considered Approach
Working alongside microbiologists and formulation specialists, we developed V-IOTIC — a precision synbiotic built around clinically studied, strain-specific probiotics, including Lactobacillus crispatus (LCR031).
Designed to support both the vaginal and gut microbiome, the formula combines targeted strains with prebiotic fibre to support balance from within.